ABOUT US
STORY
My jewelry-making journey began with a deep love for arts and crafts that I’ve had for as long as I can remember.
Recently, I shifted my focus to creating handmade jewelry, with a special emphasis on crochet designs. My goal is to craft unique, colorful pieces that bring joy and self-expression to people's lives.
Whether it’s a vibrant accessory for everyday wear or a meaningful piece for a special occasion, I aim to create jewelry that resonates with individuality and happiness.
​
I named my jewelry store “WhiteHelena” as a tribute to my mother, Helena Weiss. "Helena" means "bright light," and "Weiss" translates to "white," symbolizing purity and innocence. Together, they perfectly reflect the essence of what I strive to offer through my creations.
​​​
​
Edeet Eskinazi
Founder
​
WHY BEADS
Beads have always been a significant part of fashion, serving as versatile and popular elements in contemporary styles. To us, they are fascinating treasures.
​
More than just decoration, beads have historically signified cultural identity, social status, and personal beliefs.
​
Crafted from materials like glass, plastic, metal, and gemstones, beads have been integral to fashion, art, and personal expression for about 100,000 years. Their beauty and spirituality align perfectly with our mission at WhiteHelena Studio.
​
Our creations can be worn alone or combined for formal and statement-making looks. They make wonderful gifts for loved ones or yourself, perfect for everyday wear or special occasions.
​
We hope you feel the same joy wearing our creations as we do in making them. May they add a radiant touch to your life and enhance your outfits for any occasion.